Job Doc

Skills

Figma & Adobe Expert / End-to-End Design / Visual Facilitation / Design Systems / Strategic Delivery

Emerging: Design Prompting in Collaboration, Prototyping & Solution Delivery

Experience

Digital Consulting Firm

Lead UX Designer (Consultant), Plano, TX — Concord USA / Sally Beauty, 2025–Present

eCommerce UX: End-to-end design across Sally Beauty web and native app — PDP, PLP, Cart, Checkout, and fulfillment flows for a high-traffic omnichannel retailer.
Personalization: Designed PZN features including personalized navigation, email sign-up survey, and OOS Notify Me — enabling first-party data collection and behavior-driven experiences.
Brand Launch: Led UX for Happy Beauty Co. (HBCO) category integration across app and web, including brand-compliant navigation, product discovery, and launch comps.
Omnichannel Clarity: Redesigned fulfillment UX across 2-hour delivery, in-store pickup, and order tracking — improving customer confidence through smart logic and visual hierarchy.
Systems Thinking: Maintained design consistency by reusing existing component patterns and working directly with engineering on handoff and Jira-linked specs.

Major Omnichannel Retailer

Lead UX Designer & Sr. UX Designer, Plano, TX – JCPenney, 2019-2025

Product Leadership: Vision-to-ship orchestration for high-volume web & native apps.
Systems & Governance: Led relations w/ engineering to ensure consistency at scale and designers to keep high-quality reusable component delivery in mind. Design system steward.
Optimization: Led analytics-backed prototyping for Coupons, Cart & Checkout.
Design Integration: Led all 3rd-Party design integrations (ads, chat, virtual try-on, UGC)
Impact: +$24M/year for sign ups; +30% boost care plan adoption (much more)

FinTech Platform

Senior Product Designer, Plano, TX – Intuit, 2016-2019

Service Design: Streamlined two-sided workflows for accountants & clients (+40% usage).
Cross-Platform: Unified UI patterns across ProConnect and TurboTax suites.
Growth: Removed friction in E-Sign flows (+144% trials, +99% sales).
Efficiency: Centralized dashboards to drastically reduce context switching.
Future Impact: Connected global ecosystem & future tax prep interactions for pros.

Mobile-Focused Agency

Senior Information Architect, Addison, TX – Bottle Rocket Studios, 2014-2016

Wide Range: Clients from Hospitality, Retail, Quick-Service Restaurant, Telecom.
Connector: Key collaborator between Strategy, Visual Design, Engineering, Streaming Video & Client.
Mobile First: Delivered solutions for native mobile (iOS & Android) and responsive web.

Etc. Etc.

Education

Bachelor of Fine Arts in Painting & Printmaking at Virginia Commonwealth University, Richmond, VA

Achievements

Intuit Design Award (Customer Satisfaction)
Top Speaker: Intuit Design Week
2x Peer Award: Bottle Rocket Studios
2x Workshop Lead: Big D Design Conf.