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CV
STRATEGIC DESIGN & VISUAL THINKING
Skills
Figma & Adobe Expert / End-to-End Design / Visual Facilitation / Design Systems / Strategic Delivery
Emerging: Vibe Design & Prompting in Collaboration, Prototyping & Solution Delivery
Experience
Major Omnichannel Retailer
Lead UX Designer & Sr. UX Designer, Plano, TX – JCPenney, 2019-2025
- Product Leadership: Vision-to-ship orchestration for high-volume web & native apps.
- Systems & Governance: Led relations w/ engineering to ensure consistency at scale and designers to keep high-quality reusable component delivery in mind. Design system steward.
- Optimization: Led analytics-backed prototyping for Coupons, Cart & Checkout.
- Design Integration: Led all 3rd-Party design integrations (ads, chat, virtual try-on, UGC)
- Impact: +$24M/year for sign ups; +30% boost care plan adoption (much more)
FinTech Platform
Senior Product Designer, Plano, TX – Intuit, 2016-2019
- Service Design: Streamlined two-sided workflows for accountants & clients (+40% usage).
- Cross-Platform: Unified UI patterns across ProConnect and TurboTax suites.
- Growth: Removed friction in E-Sign flows (+144% trials, +99% sales).
- Efficiency: Centralized dashboards to drastically reduce context switching.
- Future Impact: Connected global ecosystem & future tax prep interactions for pros.
Mobile-Focused Agency
Senior Information Architect, Addison, TX – Bottle Rocket Studios, 2014-2016
- Wide Range: Clients from Hospitality, Retail, Quick-Service Restaurant, Telecom.
- Connector: Key collaborator between Strategy, Visual Design, Engineering, Streaming Video & Client.
- Mobile First: Delivered solutions for native mobile (iOS & Android) and responsive web.
Education
Bachelor of Fine Arts in Painting & Printmaking @ VCU, Richmond, VA
Achievements
Intuit Design Award (Customer Satisfaction)Top Speaker: Intuit Design Week2x Peer Award: Bottle Rocket Studios2x Workshop Lead: Big D Design Conf.
Say Hello@PaulGoode.com
Home
CV
STRATEGIC DESIGN & VISUAL THINKING
Skills
Figma & Adobe Expert / End-to-End Design / Visual Facilitation / Design Systems / Strategic Delivery
Emerging: Vibe Design & Prompting in Collaboration, Prototyping & Solution Delivery
Experience
Major Omnichannel Retailer
Lead UX Designer & Sr. UX Designer, Plano, TX – JCPenney, 2019-2025
- Product Leadership: Vision-to-ship orchestration for high-volume web & native apps.
- Systems & Governance: Led relations w/ engineering to ensure consistency at scale and designers to keep high-quality reusable component delivery in mind. Design system steward.
- Optimization: Led analytics-backed prototyping for Coupons, Cart & Checkout.
- Design Integration: Led all 3rd-Party design integrations (ads, chat, virtual try-on, UGC)
- Impact: +$24M/year for sign ups; +30% boost care plan adoption (much more)
FinTech Platform
Senior Product Designer, Plano, TX – Intuit, 2016-2019
- Service Design: Streamlined two-sided workflows for accountants & clients (+40% usage).
- Cross-Platform: Unified UI patterns across ProConnect and TurboTax suites.
- Growth: Removed friction in E-Sign flows (+144% trials, +99% sales).
- Efficiency: Centralized dashboards to drastically reduce context switching.
- Future Impact: Connected global ecosystem & future tax prep interactions for pros.
Mobile-Focused Agency
Senior Information Architect, Addison, TX – Bottle Rocket Studios, 2014-2016
- Wide Range: Clients from Hospitality, Retail, Quick-Service Restaurant, Telecom.
- Connector: Key collaborator between Strategy, Visual Design, Engineering, Streaming Video & Client.
- Mobile First: Delivered solutions for native mobile (iOS & Android) and responsive web.
Education
Bachelor of Fine Arts in Painting & Printmaking @ Virginia Commonwealth University, Richmond, VA
Achievements
Intuit Design Award (Customer Satisfaction)Top Speaker: Intuit Design Week2x Peer Award: Bottle Rocket Studios2x Workshop Lead: Big D Design Conf.
Say Hello@PaulGoode.com